Monday, February 22, 2010

Business Intelligence Overview - Part I

What is Business Intelligence?
Business intelligence is the art of gaining business advantage from data. It is the use of an organization's disparate data to provide meaningful information and analysis to employees, customers, suppliers, and partners for more effective decision making.
Business Intelligence Models are based on multi dimensional analysis and key performance indicators (KPI) of an enterprise.



Why Is It Important?
· Real, Actionable Data for Decision-Making
· Greater Returns on Investment
· Higher Level of Member Service
· Business Insight and Information-Sharing
· the best possible utilization of resources
· Competitor analysis
· Key client planning



How does BI Works?



Uses of Business Intelligence:
Business Intelligence is used to answer the organization queries like:
• Who are my best and worst customers (and therefore, where should I concentrate my future sales efforts)
• What parameters affect my sales (Is there a brilliant sales person? Has a campaign been successful?)
• What advantages does my business offer customers, as compared with the competition?
• Where are we making/losing money (in terms of geography, product line, campaigns, resources etc.)
• What is the net income, expenses, gross profit, and net profit for this quarter, semester and year?



Business Intelligence Solution Architecture:

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